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What is SEO / Search Engine Optimization? A Step-by-Step Guide


What is SEO / Search Engine Optimization? A Step-by-Step Guide

What is SEO / Search Engine Optimization? A Step-by-Step Guide

SEO Stands for “Search Engine Optimisation”.It is the marketing technique which is used to getting traffic from search engines which are organic, totally free and natural.

Before we further explore “What is SEO” first you know something basic but important about that then we comes to that point.

SEO which is sound like a single word but behind it the whole world exist. Are you know how many blog posts are published on every single day?

Over 2 Million, YES.

If any newbie listen and imagine, then they don’t try to start blogging or any online business because this thing struck into his mind, over 2 Million+ posts are published on daily basis so how would they rank and compete of those 2 million posts. But don’t worry here is the solution for you which is called “SEO” which is stand by Search Engine Optimization.

“SEO is not something you do anymore. It’s what happens when you do everything else right”

Chad Pollitt

While I often writing my any blog posts and takes up to 3 to 5 hours, and the 20 minutes spend to optimizing every post that is the important part of your ranking.

There are millions of people everyday search on Google the term “SEO” which no wonder about it because it is more important than millions searches.

Are you know? Whenever you start anything offline first you must know about it’s weak points and strong points then you start it.

Similarly in online business, almost many of us don’t search it jus listen it from others and starting doing so.

Starting online business is not difficult, but continue it and growing it is very difficult process, and that was the main reason many of us given up and stop working online.

When you start a blog or website and doesn’t receive any traffic from search engines, you might be disheart and give up.

But don’t worry here I give you the complete solution about it of how to increase your ranking in search engine and how to receive majority traffic from Google.

How to grow your business leads, sales and commissions using the one single word called “SEO (Search Engine Optimization)”.

Many of you know what does SEO even mean?

Sure, almost 90% plus people know it’s meaning is search engine optimization, but what gets optimized?

This is the main question which over 90% people not know and they just do some basics steps and then call himself a SEO professional.

Now you might be think that. what gets optimized?

Is it the website desing or layout?

Optimized contents or writing styles?

create backlinks?

Social media?

Or what others.

And the Answer is just one word, “YES”.

Yes. It’s all of them are important and we optimized if we want to get ranked in search engine and many others too.

So, don’t waste our time and lets start to learning “What is SEO?”.

The very first thing is what is SEO? I’ll picked up some definitions from other sources that might be helpful for you to understanding completely and then I also discussed according to my point of view.


What is SEO (Search Engine Optimization)? (Definitions)


Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results — often referred to as “natural,” “organic,” or “earned” results.

Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.

So these are some important definitions which are picked from some most valuable sources. Now according to my mind the definition of SEO which is translate into simple English is that.

Any tactics or technique or method which helps you to drive more traffic from search engines like Google, Bing, Yahoo etc, which is totally organic, free and natural. This method or technique is called Search Engine Optimization which is shortly called SEO.

After this definition I hope you completely understand the basic of SEO and why we use them. SEO isn’t means to just building a websites which are search engine friendly, but it’s also about the people too.

If people doesn’t like your site that means your website is not user-friendly, then search engine doesn’t like that type of sites. Now before further explanation watch below video which also helps you to find more about it.


Watch Video: What Is SEO / Search Engine Optimization? Explained


In this video, SEO was completely discussed and given to you the overview of what is SEO and how it works?

All biggest and major search engines like Google apply more than 200+ factors of every particular web page before it ranked in SERP.

No one will know about all these factors and if you know you don’t fulfill the criteria because it was so difficult, but if you learn the basics of SEO and utilize them with full efforts then believe me you can easily ranked in search results SERP (Search Engine Result Pages).

How Search Engines Works?

You might be seen that whenever you want to search something, simply go to search engine like Google, Yahoo or Bing, enter your desired keyword in the search box and hit enter.

Search Engine is like a website, it will show you others web links which contains answers of your questions. That’s True.

But ever you wonder about, what is the criteria and work are done behind those web pages links which are appeared in search results.

Almost every search engines have two major functions : 1) crawling and indexing, and 2)providing the most relevant information to the search users.

Search engine crawler collects the information from websites about all the contents that they found on all around the internet. Then crawler build an index.

Then this is the main index where all your information holds, so when any search term we search in Google, crawler showing the most relevant web pages that contains all information which we want.

Now watch the video by Google Engineer Matt Cutts who explain how search engine works?

Video : How Search Engine Works? By Matt Cutts


Matt Cutts the software engineer at Google tells about “How Search Engine Works” in detail with animation style so after watching this video you’ll get an idea about how it works.

All search engine search works almost are same. Search Engine spider crawling the each and every web page of your website and then make a index which is called indexing.

So when you search any search term in search box, crawler find those pages which contains that particular information and display to the users. But this process takes only 2 to 3 seconds to show you.

For example if you search in google the keyword “Keyword Research” then you’ll see that only in 0.43 seconds Google display 89,70,000 results which is incredibly fast technique.

keyword research tools

But at the back end a huge work takes place which is done by Google spiders.


What is On Page vs Off Page?


SEO becomes more complex and difficult with every new Google algorithm updates.

on-page seo vs off page seo

Few years back, on page SEO was basically the technique or method in which we discussed about keyword stuffing, backlinking, title, web address URL etc and the off page SEO contains the links outgoing which we generate as much as we can for better ranking.

But now a days, all these tactics are in vain, because Google algorithm updates change this scenario. Now if any one wants to getting increase their online visibility in search engines they work better and naturally.

Now I’ll share the basic overview to distinguished between on page SEO and off page SEO.

Difference Between On-Page SEO vs Off-Page SEO

On-Page means to do a lot of things like to a lot of people. It could mean the basic term called “Keyword Research”, as much you’re able to find much profitable keywords your on-page as much strong.

Whether writing the google post TITLE tags, crawl architecture, internal linking, web address url, meta tag description or even content creation. These all factors are belongs to On-Page SEO technique.

Off-Page means to do a large work around the WWW rather than your own. You can go to the internet and start trying to affect the big search world wide. Create quality links, which are also known as “Backlinks”.

Your social sharing capacity, join forums, and create quality backlinks that are backlinks to helps you to increase your ranking.

Because search engine prefer those sites whose links are available some authority websites. So this is the very important factor in now a days SEO.


What is White Hat vs Black Hat?


black hat seo vs white hat seo


Search Engine Optimization techniques are classified into two main and broad categories which are known as while-hat SEO and black-hat SEO.

The difference between both of them while hat and black hat SEO relates to the some specific techniques and tactics that we’re used when we trying to improve our search result traffic in search engine for a particular keyword.

Simply both names shows you the basics criteria of how they work. While Hat SEO refers to those techniques, methods or tactics which are search engine allow us to use them of good practice to achieve the higher search engine ranking.

While Black Hat SEO refers to those techniques, methods or tactics which are search engine doesn’t allow us, but we use them for getting higher search engine ranking. Or you can simply say that this involves deception.

People use both techniques by optimizing their websites or web pages and getting high ranking in search engine.

Now this is the overview about What is SEO and hope you’ll easily understand the whole process. This is just the introduction chapter of my SEO Guide Series.

I’ll cover out all the basic to professional guides, techniques, tactics which helps us to rank high in search engine.

Below Are The Guides Which We Cover in Our Next Chapters ! 


Chapter 1 – What is On-Page SEO?

Chapter 2 – What is Off-Page SEO?

Chapter 3 – What is SEO Services?

Chapter 4 – How Search Engine Works?

Chapter 5 – What is Black Hat SEO?

Chapter 6 – What is White Hat SEO?

Chapter 7 – What is Keyword Research?

Chapter 8 – What is SERP?

Chapter 9 – What are the Best SEO Tips

Chapter 10 – What are the Best SEO Tools?

Chapter 11 – Content Creation Techniques?

Chapter 12 – Google SEO?

Chapter 13 – Bing SEO?

and also covers many other topics which helps you to understanding the complete about SEO. These guides are for all beginners to professionals, simple internet users to internet marketers and all of you.

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My Self Aamir, a passionate blogger and programmer. I loves to write on SEO, Blogging, YouTube, Marketing and Entrepreneurships.

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